Keyword Index

A

  • Adventure tourism Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
  • Advertising Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]
  • Advertising Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
  • Attraction Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
  • Augmented reality Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
  • Authenticity Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

B

  • Behavioral Tendencies Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
  • Brand Association Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

C

  • Consumer Behavior The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2023, Pages 19-38]
  • Covid-19 Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
  • Covid-19 role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]
  • COVID_ 19 The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
  • Customer loyalty Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]

D

  • Desert tourism Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
  • Digital Entrepreneurship he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]

E

  • E-CRM success model Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
  • Electronic Marketing The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2023, Pages 19-38]
  • Electronic Marketing role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]
  • Experience Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]

F

  • Factor Analysis Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
  • Fencing Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]

G

  • Gender inequality Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
  • Guerilla Marketing Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]

H

  • Hosting Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

I

  • Innovation culture The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
  • Intelligence Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
  • Internal marketing Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2023, Pages 101-118]
  • Iraq he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]

K

  • Keywords: curiosity Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]

L

  • Loyalty Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]

M

  • Manager Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers [Volume 4, Issue 3, 2023, Pages 18-36]
  • Marketing Mix he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
  • Marketing Research The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
  • Marketing Strategy The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
  • Market Orientation The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
  • Motivación deportiva The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
  • Mountaineering Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]

N

  • Nike brand The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]

O

  • Offline Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
  • Organizational Agility Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
  • O-Sport Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]

P

  • Performance Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
  • Petanque Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
  • Physical Quality Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
  • Place Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
  • Platform development PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2023, Pages 57-85]
  • Professional Sports Clubs he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
  • Promotional Activities The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
  • Proposal Mix Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]

R

  • Revenue Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]

S

  • Scale Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
  • School Sports Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
  • Simulation Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
  • Skiing Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
  • Social resistance Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
  • Spectators Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
  • Spectators Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
  • Sport Events Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
  • Sport Events Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
  • Sport Marketing Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
  • Sport markets Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
  • Sports Business Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
  • Sports Economics Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
  • Sports fans Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
  • Sports products Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]
  • Sports stadiums Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
  • Sports Stores Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
  • Sport Start-Ups Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
  • Sports venues Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
  • Strategy Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
  • Strategy Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
  • Sumo Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
  • Support Capability he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
  • Surfing Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
  • Sustainable Competitive Advantage The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
  • Swot Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
  • SWOT analysis Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
  • System Strategies for obtaining and hosting sports events in Iran Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]

T

  • Traditional Marketing role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]

V

  • Validity and reliability Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]

W

  • Western provinces of the country Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2023, Pages 101-118]