A
-
Adventure tourism
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
-
Advertising
Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]
-
Advertising
Investigating the role of advertisements on referees' uniforms in the Premier League on brand awareness among television viewers [Volume 4, Issue 1, 2023, Pages 61-72]
-
Attraction
Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
-
Augmented reality
Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
-
Authenticity
Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]
B
-
Behavioral Tendencies
Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
-
Brand Association
Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]
C
-
Consumer Behavior
The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2023, Pages 19-38]
-
Covid-19
Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
-
Covid-19
role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]
-
COVID_ 19
The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
-
Customer loyalty
Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
D
-
Desert tourism
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
-
Digital Entrepreneurship
he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
E
-
E-CRM success model
Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
-
Electronic Marketing
The Effect of Customer Satisfaction on E-Purchase Intention with Emphasis on the Mediating Role of Customer Loyalty (Case Study: Online Sports Stores) [Volume 4, Issue 4, 2023, Pages 19-38]
-
Electronic Marketing
role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]
-
Experience
Prioritizing the associative consequences of old sports brands [Volume 4, Issue 3, 2023, Pages 75-89]
F
-
Factor Analysis
Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
-
Fencing
Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
G
-
Gender inequality
Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
-
Guerilla Marketing
Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
H
-
Hosting
Strategies for obtaining and hosting sports events in Iran
Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
I
-
Innovation culture
The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
-
Intelligence
Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
-
Internal marketing
Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2023, Pages 101-118]
-
Iraq
he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
K
-
Keywords: curiosity
Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
L
-
Loyalty
Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
M
-
Manager
Investigating the factor structure, validity and reliability of the sustainable marketing orientation questionnaire of Mashhad sports club managers [Volume 4, Issue 3, 2023, Pages 18-36]
-
Marketing Mix
he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
-
Marketing Research
The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
-
Marketing Strategy
The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
-
Market Orientation
The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
-
Motivación deportiva
The effect of sports motivations on the perception of fans' behavior with the mediating role of relationship quality in karate athletes in Alborz province [Volume 4, Issue 2, 2023, Pages 89-107]
-
Mountaineering
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
N
-
Nike brand
The role of market orientation in the relationship between innovation culture and the development of Nike brand marketing strategy in Shiraz [Volume 4, Issue 1, 2023, Pages 13-29]
O
-
Offline
Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
-
Organizational Agility
Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
-
O-Sport
Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
P
-
Performance
Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
-
Petanque
Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
-
Physical Quality
Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
-
Place
Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
-
Platform development
PresentationSolutions for the development of public sports culture with approach social marketing [Volume 4, Issue 4, 2023, Pages 57-85]
-
Professional Sports Clubs
he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
-
Promotional Activities
The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
-
Proposal Mix
Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
R
-
Revenue
Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
S
-
Scale
Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
-
School Sports
Construction and Validation of a Mixed Assessment Tool for Social Marketing of School Sports Based on Morris and Clarkson's Model [Volume 4, Issue 3, 2023, Pages 53-74]
-
Simulation
Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
-
Skiing
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
-
Social resistance
Relationship between decision-making styles and social power of consumers of table tennis sports brands (comparison of domestic and foreign brands) [Volume 4, Issue 2, 2023, Pages 20-47]
-
Spectators
Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
-
Spectators
Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
-
Sport Events
Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
-
Sport Events
Paradigm model of sports audience interactions in sports events using virtual reality and augmented reality [Volume 4, Issue 3, 2023, Pages 90-107]
-
Sport Marketing
Gender inequality in sports endorsement; Identifying the obstacles to the presence of Iranian female athletes in sports advertisements [Volume 4, Issue 1, 2023, Pages 1-12]
-
Sport markets
Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
-
Sports Business
Sustainable performance of sports business: The role of technological intelligence and the mediating effects of organizational agility and customer agility capabilities [Volume 4, Issue 4, 2023, Pages 1-18]
-
Sports Economics
Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
-
Sports fans
Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
-
Sports products
Designing advertising patterns through social media, in order to influence the desire of customers of sports products [Volume 4, Issue 2, 2023, Pages 1-19]
-
Sports stadiums
Influence of the return of spectators from the physical quality of football stadiums with the mediation of satisfaction [Volume 4, Issue 2, 2023, Pages 47-71]
-
Sports Stores
Designing a Model for the Impact of Guerrilla Marketing on Attracting Customers of Sports Stores via an Agent-Based Simulation Approach [Volume 4, Issue 2, 2023, Pages 107-127]
-
Sport Start-Ups
Identifying the investment opportunities of the private sector in sports in Alborz province [Volume 4, Issue 4, 2023, Pages 119-139]
-
Sports venues
Exploring the Influence of E-CRM on the innovation capabilities of sports venues: The moderating role of covid-19 [Volume 4, Issue 3, 2023, Pages 108-128]
-
Strategy
Strategies for obtaining and hosting sports events in Iran
Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
-
Strategy
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
-
Sumo
Factors Affecting participation in Offline Sport Events of Sumo, Petanque and O-Sport during COVID-19 Pandemic [Volume 4, Issue 3, 2023, Pages 1-17]
-
Support Capability
he Effect of Digital Entrepreneurship on the Development of the Marketing Mix of Professional Sports Clubs in the Southern and Central Cities of Iraq [Volume 4, Issue 4, 2023, Pages 39-56]
-
Surfing
Strategic analysis of developing Iran's active sports tourism [Volume 4, Issue 1, 2023, Pages 73-90]
-
Sustainable Competitive Advantage
The Effect of Marketing Capabilities on Creating Competitive Advantage for Sport Clubs in the Days of the COVID_ 19 Pandemic [Volume 4, Issue 2, 2023, Pages 72-88]
-
Swot
Marketing Strategies in the Fencing Federation of the Islamic Republic of Iran Based on the 7Ps Model [Volume 4, Issue 2, 2023, Pages 129-147]
-
SWOT analysis
Strategies for obtaining and hosting sports events in Iran
Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
-
System
Strategies for obtaining and hosting sports events in Iran
Case study: World military games (cism) [Volume 4, Issue 1, 2023, Pages 45-59]
T
-
Traditional Marketing
role of the Corona crisis on the marketing method in the sports organizations [Volume 4, Issue 4, 2023, Pages 86-100]
V
-
Validity and reliability
Measure the validity and reliability of the curiosity of sports fans [Volume 4, Issue 1, 2023, Pages 31-43]
W
-
Western provinces of the country
Model of the relationship between internal marketing and customer orientation with the mediating role of work motivation of General Sport and Young offices employments of west provinces of Iran [Volume 4, Issue 4, 2023, Pages 101-118]
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